Mountain bike magazine Singletrack put a woman on its May 2015 cover, and it’s caused a bit of a stir.
Singletrack magazine is always a good read but I am really pleased to see a woman on the cover of their May 2015 issue (German Enduro rider Laura Brethauer, about to go over the edge of something very steep). To be honest I am also a little surprised as women in mountain bike magazines tend to be noticeable for their absence. I tweeted about the cover on Saturday and got a huge response – all positive – including a RT from Rachel Atherton (19 mountain bike world cup wins to her name, and a major player in promoting women’s mountain biking) who added ‘Was buzzing when I saw this!! Respect!!’.
I love the image (by Christoph Laue), because its not posed: Brethauer is clearly totally engaged in her ride. It’s the moment we all ride bikes for and it isn’t about being male or female. Singletrack tell me that they chose it simply because it deserved to be a cover, and not because it’s a picture of a woman. This is, of course, as it should be. However it is also really heartening to see a woman represented on the front of this esteemed (and little bit maverick) mountain bike title.
As a print journalist it is also good to see that magazine covers continue to command respect: everyone who saw this and commented on it understands that putting a woman on the front is way more significant than slotting one in somewhere in the vicinity of page 36.
I’m aware that most mountain bikers are male (80%, I think) and that magazine making is a business, and that it is dependent upon entertaining its target readership. I also know that the vast majority of mountain bike photography features men. And of course, I don’t want to see a quota of ‘women covers’ to win a few PC points. But let’s hope that the reaction that this cover has generated may just inspire photographers to work with women riders, and editors to continue to take the occasional risk with their choice of cover star.