Portraying women’s mountain biking in a positive light – three great media campaigns you have to see.
I’m always on the look out for ‘good news’ media that understands women’s mountain biking and portrays it in a really positive light.
The latest to drop into this happy file is this short film by British mountain bike component brand Hope. Its part of its #Hopetechwomen project to inspire women to push their boundaries and get together to ride.
This new, spectacularly beautiful short film made me want to jump out of bed very early indeed and greet the dawn on my mountain bike (and believe me, usually I like a lie in!!).
Hopetech Women are also running a series of women only mountain bike rides around the country, coordinated by brand manager and enduro rider Rachel Walker (who also features in the film above!). The rides are fantastically well organised and lots of fun, whatever level you ride at – I urge you to go along even if you’re a bit nervous (I can virtually guarantee you won’t be the only one with butterflies!). Read my review of the one I joined in Peaslake, Surrey here and find out where the next rides will be held too.
I can’t write a post about women’s mountain biking media without mentioning Sealskinz #iamendurance campaign. Featuring rider Traharn Chidley, it is a powerful story of this athletes journey from darkness to light, in part thanks to mountain biking. Be warned – it may move you to tears.
ENDLESS BIKING: MOTHER HUCKERS
Finally, from the archives, I come back to this photo post on Pinkbike from 2014 – Endless Biking: Mother Huckers documents the lives of a group of mountain biking mums, the importance of taking care of yourself and the value of friendship.
It really struck a chord with me when I first saw it because it was so unusual to see women mountain bikers – never mind mums – portrayed in such a real and aspirational way. It continues to be ground breaking and I recommend you read it – link is here
I’ll continue to update on really amazing, positive portrayals of women who ride. If you know of any great examples, let me know!!!!